john mcnamara
marketing LEADER + INNOVATIVE BRAND BUILDER
Experienced digital and brand marketing professional with a track record of transforming brands and driving growth. An imaginative and inspiring leader, highly skilled in applying innovation, discipline, and strong creative ideas to maximize marketing effectiveness.
Available for marketing leadership roles and strategic projects where I can inspire teams, drive brand growth, and create impactful strategies that deliver lasting results.
THIS IS HOW
WE SHINE
Challenge: Position Zales as “The Style Leader” in fine jewelry with a fresh, distinct, and powerful brand value proposition that resonates across all purchase occasions.
MOTIVATING THE SELF-PURCHASE CUSTOMER
CREATIVE AGENCY: MADONNA BADGER, NEW YORK. DIRECTOR: DAVE MEYERS, LOS ANGELES.
THE HOLIDAY GIFTER
MOTHER’S DAY
BRIDAL
EVERY WOMAN IS A DIAMOND CAMPAIGN
Challenge: Create digital and video content that modernizes Zales with a strong connection to the own-able brand equity in “The Diamond Store” brand name.
CREATIVE AGENCY: MADONNA BADGER, NEW YORK.
BUILDING A BRAND WITH FASHION ICON VERA WANG
Challenge: Launch and drive the growth of a multi-million dollar proprietary collection of bridal engagement rings in close collaboration with renowned bridal icon Vera Wang.
Breakthrough social
Challenge: Stand out and connect with a generation of consumers that are anti-adverting. The “ad blind” generation, Gen Z is known for their appetite for online and social content, but are notorious for tuning out ad content.
Creative Agency: Juliet Creative, Toronto, Los Angeles | Public Relations - Lividini & Co New York
Brand Partnerships and LIVE ACTION Movie IntegrationS
Integrated creative campaigns included TV spots, OLV, social, digital, and in-store activations.
ZALES X DISNEY
Creative Agency: Juliet Creative, Toronto, Los Angeles
Celebrating strength, confidence, and power for the female self-purchaser. Media also targeted anyone that wanted to recognize the modern-day female warrior in their life with a gift from the collection.
ZALES
X
WARNER BROS.
CREATIVE AGENCY: MADONNA BADGER, NEW YORK.
ZALES
X
SERENA WILLIAMS
Creative Agency: Juliet Creative, Toronto, Los Angeles
CELEBRATION DIAMOND BRIDAL COLLECTION
Creative Agency: Peterson|Milla|Hooks, Minneapolis
ZALES
X
AUTHENTIC BRANDS GROUP
MARILYN MONROE COLLECTION OF FINE JEWELRY
Creative Agency: Juliet Creative, Toronto, Los Angeles
Shaquille
O’Neal
Men’s Jewelry
Exclusive
Brand
Collaboration