john mcnamara
marketing LEADER + INNOVATIVE BRAND BUILDER
Experienced digital and brand marketing professional with a track record of transforming brands and driving growth. I am an imaginative and inspiring leader, highly skilled in applying innovation, discipline, and strong creative ideas to maximize marketing effectiveness.
THIS IS HOW
WE SHINE
Challenge: Position Zales as “The Style Leader” in fine jewelry with a fresh, distinct, and powerful brand value proposition that resonates across all purchase occasions.
CREATIVE AGENCY: MADONNA BADGER, NEW YORK. DIRECTOR: DAVE MEYERS, LOS ANGELES.
SELF-PURCHASER
holiday giftING
MOTHER’S DAY
BRIDAL
EVERY WOMAN IS A DIAMOND CAMPAIGN
Challenge: Create digital and video content that modernizes Zales with a strong connection to the own-able brand equity in “The Diamond Store” brand name.
CREATIVE AGENCY: MADONNA BADGER, NEW YORK.
BUILDING A BRAND WITH FASHION ICON VERA WANG
Challenge: Launch and drive the growth of a multi-million dollar proprietary collection of bridal engagement rings in close collaboration with renowned bridal icon Vera Wang.
Breakthrough social
Challenge: Stand out and connect with a generation of consumers that are anti-adverting. The “ad blind” generation, Gen Z is known for their appetite for online and social content, but are notorious for tuning out ad content.
Creative Agency: Juliet Creative, Toronto, Los Angeles | Public Relations - Lividini & Co New York
Brand Partnerships and LIVE ACTION Movie IntegrationS
Integrated creative campaigns included TV spots, OLV, social, digital, and in-store activations.
ZALES X DISNEY
Creative Agency: Juliet Creative, Toronto, Los Angeles
Celebrating strength, confidence, and power for the female self-purchaser. Media also targeted anyone that wanted to recognize the modern-day female warrior in their life with a gift from the collection.
ZALES
X
WARNER BROS.
CREATIVE AGENCY: MADONNA BADGER, NEW YORK.
ZALES
X
SERENA WILLIAMS
Creative Agency: Juliet Creative, Toronto, Los Angeles
CELEBRATION DIAMOND BRIDAL COLLECTION
Creative Agency: Peterson|Milla|Hooks, Minneapolis
ZALES
X
AUTHENTIC BRANDS GROUP
MARILYN MONROE COLLECTION OF FINE JEWELRY
Creative Agency: Juliet Creative, Toronto, Los Angeles
Shaquille
O’Neal
Men’s Jewelry
Exclusive
Brand
Collaboration