john mcnamara

marketing LEADER + INNOVATIVE BRAND BUILDER

Experienced digital and brand marketing professional with a track record of transforming brands and driving growth. I am an imaginative and inspiring leader, highly skilled in applying innovation, discipline, and strong creative ideas to maximize marketing effectiveness.

THIS IS HOW

WE SHINE

Challenge: Position Zales as “The Style Leader” in fine jewelry with a fresh, distinct, and powerful brand value proposition that resonates across all purchase occasions.

CREATIVE AGENCY: MADONNA BADGER, NEW YORK. DIRECTOR: DAVE MEYERS, LOS ANGELES.

SELF-PURCHASER

holiday giftING

MOTHER’S DAY

BRIDAL

EVERY WOMAN IS A DIAMOND CAMPAIGN

Challenge: Create digital and video content that modernizes Zales with a strong connection to the own-able brand equity in “The Diamond Store” brand name.

CREATIVE AGENCY: MADONNA BADGER, NEW YORK.

BUILDING A BRAND WITH FASHION ICON VERA WANG

Challenge: Launch and drive the growth of a multi-million dollar proprietary collection of bridal engagement rings in close collaboration with renowned bridal icon Vera Wang.

Breakthrough social

Challenge: Stand out and connect with a generation of consumers that are anti-adverting. The “ad blind” generation, Gen Z is known for their appetite for online and social content, but are notorious for tuning out ad content.

Creative Agency: Juliet Creative, Toronto, Los Angeles | Public Relations - Lividini & Co New York

Brand Partnerships and LIVE ACTION Movie IntegrationS

Integrated creative campaigns included TV spots, OLV, social, digital, and in-store activations.

ZALES X DISNEY

Creative Agency: Juliet Creative, Toronto, Los Angeles

Celebrating strength, confidence, and power for the female self-purchaser. Media also targeted anyone that wanted to recognize the modern-day female warrior in their life with a gift from the collection.

ZALES

X

WARNER BROS.

CREATIVE AGENCY: MADONNA BADGER, NEW YORK.

ZALES

X

SERENA WILLIAMS

Creative Agency: Juliet Creative, Toronto, Los Angeles

CELEBRATION DIAMOND BRIDAL COLLECTION

Creative Agency: Peterson|Milla|Hooks, Minneapolis

ZALES

X

AUTHENTIC BRANDS GROUP

MARILYN MONROE COLLECTION OF FINE JEWELRY

Creative Agency: Juliet Creative, Toronto, Los Angeles

Shaquille

O’Neal

Men’s Jewelry

Exclusive

Brand

Collaboration